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Aerial East

Aerial East shares video for her track, "Doin Somethin", taken from her album Try Harder, out now via Partisan Records.

NYC-based musician Aerial East has shared a video for her track, "Doin Somethin", taken from her new album Try Harder, the video was directed by Brianna Capozzi, and has just been premiered on Vogue Italy,

Warm and wistful, unvarnished and intimate, Aerial East makes anthems for sitting in our own groundlessness and finding a specific peace within it.

Her new album ‘Try Harder,’ draws from East’s teenage years in suburban Texas, resulting in a beautiful ode to those of us who feel like our edges are rough, that perhaps we don’t always quite fit in.

Through deceptively simple lyrics and a conspicuous absence of percussion, ‘Try Harder’ is a tight yet eclectic collection of songs, both sonically and emotionally. East dives into what she has known - adolescence, heartbreak, coming into a new social consciousness, and managing a perpetual feeling of unanchored-ness – in the hopes to tell stories we don’t hear often.

On album highlight “Katharine,” East offers a touching reflection on a once meaningful friendship now long faded.

The string-laden “The Things We Build” is simultaneously weightless and profound, as East struggles to find a sense of belonging and ownership in both a relationship and life in general.

Elsewhere, acclaimed Brooklyn-via-Norway singer Okay Kaya

lends guest vocals to the delicate and cutting “Jonas Said”.

East visualized ‘Try Harder’ as feeling like the desert at night, explaining:

“I wanted it to be healing and calm, something you can listen to even if the world is ending. Western, but quiet and intimate. I wanted it to have gravity but didn’t want it to be heavy.”

Try Harder is out now on Partisan Records.

Order here


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