Snail Mail
- bizzarre
- Feb 18
- 4 min read
Snail mail releases new single & video "My Maker" taken from her new album Ricochet out March 27 on Matador Records.
Spring North American tour dates & show at London's Electric Ballroom on June 26.
Snail Mail, the project of Lindsey Jordan, recently announced her highly anticipated third album, Ricochet, due out March 27 on Matador Records. Today she returns with a new single and music video for ‘My Maker’, which was co-produced by Jordan, alongside Aron Kobayashi Ritch (Momma).
The single-take hot air balloon music video echoes lyrics about flying a plane to heaven, drinking at the airport bar, and contemplating life and death. Jordan’s voice soars over spaced-out mellotron swirls and the metric strum of an acoustic guitar. The music video was directed by Jordan and Elsie Richter.
Lindsey Jordan on ‘My Maker’
"My Maker" was the lyrical jumping off point of the record, the anchor that helped me build the rest of the album around it. I kept thinking about the line “it’s just sky,” which obviously meant we had to make a video in a hot air balloon.
It took six canceled rides for that to happen, but we finally got up there. I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands.
Prior to ‘My Maker’, Jordan shared the album’s first single, ‘Dead End’, a standout that mourns the simplicity of a suburban adolescence, of parking in a cul-de-sac and smoking with friends. Sonically the song pairs a wall of grunge-gaze textures with a piercing lead guitar riff for which The New York Times praised its “grungy, thickly layered guitars and leaping melody lines.”
On her first album in five years, she returns with a renewed sense of clarity and control, asserting herself as a generational songwriter with a sharpened perspective. While her early work chronicled the emotional turbulence of young love, Ricochet reveals a deeper fixation: time, mortality, and the quiet terror of watching the things you love slip away. The album’s 11 songs are steeped in introspection, anxiety, and acceptance, an acknowledgment that the world keeps turning regardless of what’s unfolding in your own small orbit.
Written during a period of intense personal change that included a move to North Carolina from NYC, Ricochet finds Jordan reckoning with questions she once avoided, namely death and what comes after. The album pairs her incisive lyricism with newly expansive melodies, ornate string arrangements, and hypnotic textures, marking a natural evolution from Lush’s poised guitar work and Valentine’s raw emotional charge.
Sonically, Ricochet channels the luminous side of ’90s alternative rock — echoing Smashing Pumpkins at their sunniest, Radiohead at their most Britpop, and the shoegaze haze of bands like Catherine Wheel and Ivy — all filtered through Jordan’s singular voice.
After undergoing surgery for vocal polyps and intensive speech therapy ahead of 2021’s Valentine tour, Jordan emerges on Ricochet as a more confident and controlled vocalist — an ironic strength for an album centered on uncertainty. She recorded the album with producer and bassist Aron Kobayashi Ritch (Momma) at Fidelitorium Recordings in North Carolina, as well as Nightfly and Studio G in Brooklyn. The sessions, Jordan says, felt “refreshing, trusting, and comfortable,” allowing her to fully inhabit the songs without compromise.
The album also marks a departure in Jordan's creative process.
"I've never done this before, but I wrote all of the instrumentals and vocal melodies on the piano or guitar, and then I filled in the lyrics all at once over a year,"
she explains.
This shift gave her more time to craft the expansive melodies that define Ricochet's sound
The album’s lyrical world is informed by art that grapples with existence itself. Charlie Kaufman’s Synecdoche, New York looms large, while tracks like “Nowhere” draw inspiration from Laura Gilpin’s poem “The Two-Headed Calf”. Elsewhere, Ricochet mourns fading friendships, lost simplicity, and the ache of emotional distance — a record about being anxious not over the bad, but over how fleeting the good can be.
The album’s artwork mirrors its themes. Ricochet is the first Snail Mail release not to feature Jordan’s face; instead, a spiral shell floats in a distressed blue expanse, symbolizing both inward collapse and outward infinity — the push and pull of growth, distance, and perspective.
Jordan will soon head out on a major North American tour this spring in support of Ricochet, including stops at Brooklyn Paramount in Brooklyn on April 15 and Los Angeles’ The Wiltern on May 1.
She plays a London show on June 26 at Electric Ballroom. Tickets are on-sale here now. See the full list of dates below.
Picture by Daria Kobayashi Ritch
Tour Dates
April 10 — Milwaukee, WI — Turner Hall
April 11 — Chicago, IL — The Riviera Theatre
April 12 — Detroit, MI — Majestic Theatre
April 15 — Brooklyn, NY — Brooklyn Paramount
April 16 — Philadelphia, PA — The Fillmore
April 17 — Boston, MA — Big Night Live
April 18 — Baltimore, MD — Union Collective Parking Lot
April 20 — Saxapahaw, NC — Haw River Ballroom
April 21 — Asheville, NC — The Orange Peel
April 22 — Atlanta, GA — Variety Playhouse
April 24 — Houston, TX — White Oak Music Hall (Downstairs)
April 25 — Dallas, TX — Granada Theater
April 26 — Austin, TX — Stubb’s
April 28 — Oklahoma City, OK — The Tower Theatre
April 30 — Phoenix, AZ — The Van Buren
May 1 — Los Angeles, CA — The Wiltern
May 2 — San Diego, CA — Observatory North Park
May 4 — San Francisco, CA — The Warfield
May 5 — Sacramento, CA — Ace of Spades
May 7 — Portland, OR — Crystal Ballroom
May 8 — Seattle, WA — Moore Theatre
June 26 — London, UK — Electric Ballroom
Support:
April 10th - May 13th - Sharp Pins
April 11th - 13th - Avalon Emerson and The Charm
April 15 - @
April 16th - 18th - Swirlies
April 30th, May 2nd, May 5th - 13th - Armlock
May 1st, May 4th - Rocket
Pre-order Ricochet HERE
