Rare DM

bizzarre
11 minutes ago
3 min read

Stylish Brooklyn pop artist Rare DM shares new single & video "325".

Few cars are more alluring than a vintage BMW. On her new single, "325," Brooklyn darkwave artist Erin Hoagg (Rare DM) pays homage the titular Beamer. She re-imagines memories from European tours, cruising between cities over a techno-laced beat. The experience is enhanced by a striking music video, directed by Keith Ferreira. In the hands of prominent colorist Jamie O'Bradovich ("Humble" by Kendrick Lamar, "Lemonade" by Beyoncé), the ride's red chassis and black leather seats are as striking as the crisp sonics and velvety talk-singing.

On the track, Hoagg shares:

"Living in NYC without a car I don’t get to drive much. This past February I toured Europe by whip for the first time, surrounding my appearance at Grauzone Festival at Den Haag, and my tour with Xeno & Oaklander.

When I tour Europe, I am usually by my lonesome on trains, planes, and buses. When I went to rent the car, I had the option of renting a manual (and oh do I love to drive stick) and it was 150 cheaper.

Great! I asked my friend who was coming with me as a TM if she could drive a manual (it was going to be 30+ hours of driving!) and she said yes. A no brainer. We got a Skoda… well it turns out she was more than a lil rusty, and I ended up being behind the wheel the whole time.

We had a ball, but jeez that was more driving than I bargained for! I really know how to navigate the autobahn now though."

On the video, she elaborates:

"This song is inspired by that tour through Europe, but reimagined as a sexy little getaway with a sweetheart. The stars aligned and I got my dream car for the video - a pristine E30 BMW 325.

Serendipitously, my 325 director and past collaborator on “send nudes” Keith Ferreira owns the exact model E30 that my Dad taught me to drive manual on, (my co-star in the vid) and to top it off - it’s my favorite red, the same color as my trusty gear case.

I did the edit myself (478 cuts and 85 hours later) and had the pleasure of handing it off to legendary colorist Jaime O’Bradovich of Company 3. The end result is everything I dreamed it could be, serving the song with the colorful, surreal and inspired visual."

Rare DM is the brainchild of singer, producer, and multi-instrumentalist Erin Hoagg. She crafts alluring tracks that blend dark aesthetics with dance-pop punk. Armed with vintage analogue synthesizers and drum machines, Hoagg coaxes inspiration from EBM, minimal techno, electroclash, post-punk, and bloghouse, Rare DM transforms the mundane into the magical. Her songs are dark and deeply intimate, rendering, in raw detail, the search for connections we all crave, but rarely find.

Rare DM first caught widespread attention after her viral video for "send nudes" sent ripples across the internet. Since then, she has transitioned from studio to stage, captivating audiences across the globe with magnetic energy & DAW-less live set.

Her tours, spanning North America, Europe, and Mexico, have seen her share stages with acts including Molchat Doma, Mareux, Model / Actriz, and Drab Majesty. Festival highlights include Coldwaves, SXSW, Verboden, Flesh & Steel NYC, Substance LA, Grauzone in Den Haag, and most recently, Black Factory in Kyiv, Ukraine.