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Number One Popstar

Synth-pop artist Number One Popstar, shares new single & video "TV" released via Italians Do It Better.

At the crossroads of charm and cynicism stands Number One Popstar, the synth-pop moniker of singer/filmmaker Kate Hollowell. With a sharp sense of songwriting (only surpassed by her cutting wit), Number One Popstars’ music is a perfect blend of clever humor and undeniable hooks. Today the artist is back with a new single that grapples with the desperation for fame and recognition as a source of happiness. "TV" is the newest single from the soon to be released album.

Released through the label Italians Do It Better, the music video, directed by Hollowell herself, pays homage to the iconic bean scene from the 1975 rock opera 'Tommy' by the Who.

Speaking about the track & video, Hollowell said:

"I wanted to capture and satirize our cultural obsession with fame. With new platforms and algorithms promising endless exposure and instant notoriety, we've created an existential crisis that's only alleviated by the constant approval and validation from strangers.

I'd recently watched the explosive and unhinged foam and bean scene from the 1975 rock opera by

The Who called 'Tommy' and instantly wanted to recreate it.

The film is absolutely insane (you can tell everyone was on a lot of acid) and visually it's an absolute dream. 'TV' was the perfect song to pay homage to this scene and I quite literally couldn't let go

of the idea.

For months I told people 'I want to shoot this bean sequence' and I'd show them the reference. Everyone's general reaction was the same; shock and disgust, which I loved.

There are a lot of parallels between the film 'Tommy' and the storyline of the song 'TV'. One of the central themes of Tommy is the play between self and illusory self. In the music video, the character can only be happy when they're identifying with the illusory self they've created.

For Number One Popstar, the fame seeking self is the illusory self. 'TV' is me outing my shadow and my desire to be known forever. But in the end, as a disgusting amount of beans pour from the television screen, we recognise that fame is an ugly, messy, empty and unfulfilling achievement.

I love unnecessary challenges, and I knew the filming and logistics of shooting a music video like this were terrifying, but I put together what I coined my dream "Deam Bean Team." I'm the only person I know who would spend their own money to have beans dumped all over them, so I just embraced it. We built the entire set from scratch in an empty warehouse with mostly free and found objects off craigslist and painted them all white.

Projecting foam and beans from a giant TV at a velocity that was impactful was a game of trial and error. We rented a special effects grade foam machine and then 10 seconds into the first shot I almost died.

What I didn't realize until after the fact was that it's probably not a smart idea to open your mouth as wide as possible and inhal special effect grade chemical foam. The foam instantly started closing up my throat and within seconds I felt like I couldn't breathe.

I ran off set and for a few seconds thought I might die. At that moment I had the thought 'what a weird headline....'Girl Dies From Foam Machine' ...but also, maybe then I'd finally be famous? We called poison control who said I should be fine.

They said they get 'calls about inhaling special effects foam all the time'. The art department had an alleyway filled with buckets of beans soaking until the last moment. It was a group effort to pour

those vats of beans through a tunnel.

But don't worry, no beans were harmed in the making of this film."

Number One Popstar has created a special role for herself in the music industry, introducing a new blend of pop that is catchy, smart, unique and all with a hint of comedy. As the lead singer of an irreverent LA punk band Slut Island, Hollowell brings the same excitement and carefree energy to pop music.

Having directed music videos for artists such as Katy Perry, she has taken her directing skills and storytelling into her own project by creating over the top and outrageous music videos to accompany her songs. With a focus on jaw dropping visuals and hilarious storylines,

Number One Popstar is here to "serve the kind of quirky pop that doesn’t take itself too seriously, but that doesn't mean you won't seriously love it" -MTV news.

"TV" follows the release of Number One Popstar's single "Forever 21." The upbeat song is a hefty dollop of existential dread over top 80s-inflected drums and effervescent keys; both danceable and highly relatable. The video finds Hollowell as an elderly woman dancing through the aisles of the discount store where she works, wishing she'd lived her life differently.

On "I Hate Running," strobes of synths, airy vocals, and exasperated breaths in the style of Britney Spears on "I'm A Slave 4 U" come together to create a pop supernova with a hard disco strut. It's the anti-workout song that might actually make you want to work out. Donning a cigarette crown in the video, Hollowell plays an unhinged self-help guru/leader of an aerobics cult.

In 2020, Hollowell released the first Number One Popstar release, "Psycho," a new wave influenced pop supernova. The accompanying video provided the first look into Hollowell's bizarre genius. Riding a hoverboard through desolate suburbia, she maniacally claims a tight grip on her ex lover.

Steam / Download here

Photo by Lance Williams


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