NO JOY (ft. Marsfade) shares new Single & Video "Pure Shores" (All Saints Cover) out Now via Hand Drawn Dracula Records.
Pure Shores is a certified dream-pop sleeper hit. The original All Saints track, produced by William Orbit, is best known as the soundtrack to the 2000 Leonardo DiCaprio film The Beach. Over twenty years later, while trapped in another lockdown, Jasamine White-Gluz (aka No Joy) dreamed of sunnier days and produced this warm electro-pop cover. Between Tara McLeod's (Kittie) surfy guitars and guest vocalist Marsfade wall of harmonies, the song evokes nostalgia, hopefulness, and finding solace on the beach.
No Joy’s relentless sonic permutations are evidence of frontperson and principal songwriter Jasamine White-Gluz’s insatiable desire to grow. The Montréal-based project began a decade ago as e-mail-traded riffs; subsequent albums showcased a penchant for delay-saturated jangle, industrial distortion, and sludgey drones over disco beats. White-Gluz, feeling too reliant on her primary instrument, ditched the guitars and detoured to modular electronica for a 2018 EP composed with Sonic Boom (Spacemen 3’s Pete Kember).
For No Joy’s first full length in five years, White-Gluz took what she learned from synthesis, reincorporated guitars, and produced an album that is not a departure from No Joy’s early shoegaze, but a stylistically omnivorous expansion that ekes into trip hop, trance and nu-metal. Motherhood is the culmination of years composing outside of her comfort zone, and a return to DIY recording with a leveled-up expertise in production.
Photo credit: Marsfade