L.A. WITCH share new single "True Believers" taken from their new album 'Play With Fire' due out August 21st via Suicide Squeeze.
Photo: Marco Hernandez With their new album 'Play With Fire' set for release on August 21st, Californian trio L.A. Witch are sharing their new single "True Believers".
Speaking about the new single, L.A. Witch singer & guitarist Sade Sanchez said
"'True Believers' is about being overwhelmed with the constant stream of news and information we see everyday. It's about feeling anger and frustration with the state of the world. In a way, the track mocks the All Lives Matter culture that has come to fruition in the U.S. At times when you're traveling around and meeting new people, you get into conversations about social matters and different political standpoints. A lot of people don’t believe they have any power over the matters concerning them, and that can be frustrating.
It can be difficult for people to see themselves having an actual impact with what we’re all facing in the world today, all you can really do is take it day by day, lead by example, and know that any
and all change starts with you. It’s important to always believe in who you are, even through
all the chaos.”
L.A. Witch’s self-titled debut album unfurled like hazy memories of late night revelries in the city center creeping back in on a hungover Sunday morning. Guitarist/vocalist Sade Sanchez purred and crooned over jangling guitar chords, painting pictures of urban exploits, old American haunts, and private escapades with a master’s austerity. Bassist Irita Pai and drummer Ellie English polished the patina of the band’s vintage sound, adding a full-bodied thump and intoxicating swing to the album’s dusty ballads, ominous invitations, and sultry rock songs. The album had an air of effortlessness, like these songs were written into the fabric of the Western landscape by some past generation and conjured into our modern world by three powerful conduits. The band readily admits that L.A. Witch was a casual affair and that the songs came together over the course of several years. That natural flow hit a snag when the band’s popularity grew and they began touring regularly, so a new strategy became necessary for their sophomore album, the swaggering and beguiling Play With Fire.
Between their touring schedule, studio availability, and the timeline for releasing records, L.A. Witch found themselves with only two months to do the bulk of writing for Play With Fire. They holed up for January and February, essentially self-quarantining for the writing process before March’s mandatory COVID shutdown.
“As far the creative process goes, this record is a result of sheer willingness to write,” says Sanchez. “When you sit down and make things happen, they will happen, rather than waiting to be inspired.”
The time constraints and focused writing sessions ultimately forced the band into new territories.
“I’ve definitely learned that having restrictions forces you to think outside the box,”
“That structure really brings about creativity in an unexpected and abundant way.”
While L.A. Witch isn’t looking for a total transformation, they’ve stridden boldly forward with the amped up riffs and slashing fuzz lines of “I Wanna Lose.”Even the song’s message, a celebration of defeat as a starting point for rebirth and redemption, wields a kind of gravity that feels new for the band.
Over the course of Play With Fire, it feels like we’ve traversed the history of American rock n’ roll from it’s rugged cross pollination of blues and country music, through the psychedelia of the ‘60s, into the early punk scene of the ‘70s, and landing at the damaged art rock of early ‘80s New York City.
Play With Fire is a bold new journey that retains L.A. Witch’s siren-song mystique, nostalgic spirit, and contemporary cool. Despite the stylistic breadth of the record, there is a unifying timbre across the album’s nine tracks, as if the trio of young musicians is bound together as a collective of old souls tapping into the sounds of their previous youth.
Suicide Squeeze is proud to offer Play With Fire to the world on August 21, 2020 on CD/LP/CS/DIG formats. The first LP pressing is limited to 1,500 copies worldwide—1k on translucent yellow vinyl and 500 label exclusive copies on clear with red and black splatter. Both cassette and vinyl come with a DL coupon.
L.A. WITCH - PLAY WITH FIRE