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Brighton based Alternative Indie Pop band Demonstrations share their new single ‘Fabric Rings’ via Austerity Records.

Written originally to be a song reflecting people's relationship with their clothes, Fabric Rings transformed into an exploration of identity. Lyrically surreal, ‘Fabric Rings’ is a song unlike any produced by the band before. Using metaphor to paint a story of confused loss of self, the track aims to explore the neurotic side of self branding. In a world where shoes are revered as icons and consumer branding is unavoidable, ‘Fabric Rings’ tells a story that highlights the humanic desire for aesthetic approval. The tracks core intention is to express the moment when one is completely consumed by their own self doubt, drowned in their anxiety to appear fashionable.

Demonstrations are an alternative guitar-pop three-piece based in Brighton, UK that explore eclectic influences of 80s synth new-wave & indie rock. Their live performances have been described as a raw & dramatic exploration of diverse genres – from abrasive, energised noise to enigmatic back-beat motifs much in the vein of XTC, Dry Cleaning & Tears For Fears.

Having previously been featured regularly by BBC Introducing’s Melita Dennett & Abbie McCarthy & Tom Robinson of BBC Radio 6 Music, the band have begun exploring electronic genres & spent much of the last year carefully curating a revolutionised set that utilises a fascinating mix of synths & samples.

This shift in creativity has helped Demonstrations land support slots at established venues alongside the likes of YAK, FEET, FUR, Hotel Lux, Avalanche Party, DITZ Gaffa Tape Sandy. The trio’s latest single Evening Run, released in August 2021, earned such plaudits as song of the year by Brighton’s BN1 Magazine & led to a mini-tour of the south that took in headline shows at such famous venues as The Old Blue Last in London. Following such a successful year, early 2022 saw the trio signing with independent label austerity records ahead of upcoming release Fabric Rings.

Austerity Records


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