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SOFY releases her second single “supermarket” via CHESS CLUB Records.

Welcoming one success after another, the sonic tapestry of SOFY expands as she releases her next single “supermarket”, on unfaltering foundations. Riding off the undeniable high’s of a quirky sell-out celebration show of “socks”, hosted by Posh Wash Laundrette, the space was filled out with spirited fans gaily singing every track back, without a word to spare. Followed by something a little more improv (and possibly a little less in tune), karaoke, SOFY proved there is no third wall when it comes to her music and her fans, as they all revelled, together until late.

SOFY’s entrance into her new era was reverently lapped up with single “socks” receiving huge BBC Radio 1 support, with multiple plays across Future Pop, and a firm media handshake from The Independent, Dork, Wonderland Magazine, DMY, Diffus Mag & many, many more. “supermarket” is a delightful continuation of SOFY’s love-story - from wearing their socks to bed, to waiting outside of their supermarket. Where “socks” details the excitement of a new relationship, juxtaposing this, “supermarket” details the dissolution of one.

Speaking on “supermarket”, SOFY candidly explains;

“‘supermarket’ is probably my favourite song on this project, there’s something really special about it for me.

It’s about that sick to your stomach, spinning out of control, full body feeling you get when you realise the door of a relationship is closed for good, and how someone's new beginnings mark something else’s ending-‘you’ve got your head on her shoulder, guess it's finally over’.

It starts off soft and feels almost like a lullaby in the first verse with the wurlitzers and acoustic guitar, but then it opens up into this soaring chorus and post before finishing off super softly and intimately again.

It sounds proper cliche but I really feel like the journey of the track fully encompasses all the spectrum of emotions that you feel when something ends-sadness to desperation to frustration and then finally to closure."

Following the resounding success of her highly acclaimed EP’s, “Bored in Colour (Pt.1)” and “Bored In Colour (Pt.2)”, the vivacious pop songstress SOFY, is back in the spotlight with a fresh release for her yearning fans, also known as her ‘rats’. Having swiftly captivated the British pop music and cultural landscape with her cleverly crafted, relatable lyrics and playful approach, SOFY has amassed millions of streams, solidifying her status as a rising star to keep a close eye on in 2023 and beyond.

Signing to much-loved independent label Chess Club Records (Alfie Templeman, Pixey, Coach Party) earlier this year, who will be homing these releases, SOFY has unquestionably had her own glass-slipper moment. The label struck whilst the iron was hot, given that SOFY had already made her remarkable debut at Glastonbury, alongside playing 8 other prominent festivals across Europe for her first run, sold out three London, headline shows, including 800-cap venue Lafayette, and even securing a spot on the FIFA 23 soundtrack alongside esteemed artists FKA Twigs and Rosalía.

With the natural synergy between SOFY and Chess Club Records, the close 2023 is set to be a very exciting time, not only for SOFY but for the alt-pop soundscape.


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